I could get all sciency and talk about 20 seconds of physical contact causing the participants to release oxytocin (the love hormone), giving a whoosh of feel good and improving mood. Or, I could just remind you that a hug feels good, particularly in these days of social distancing when people are taking care of who they choose to have physical contact with. Family therapist Virginia Satir once said “We need four hugs a day for survival. We need 8 hugs a day for maintenance.